Market your community bank with first-party data
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. It happens every time they open a […]
ICBA’s Marketing Communications Toolkit
Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a […]
Jim Reber: Collateral advantage
Photo by Yaroslav Danylchenko/Stocksy A variety of MBS pools can spread your risk. By Jim Reber, ICBA Securities As many community bankers are still picking up the pieces from their bond portfolio’s meltdown last year, it occurs to me that the breathtaking rise in rates has created at least one byproduct that is both unusual […]
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