Top Banks by Reputation 2026: Customers

Chime, USAA Bank and Regions led the customer reputation rankings in RepTrak’s 2026 survey, in which respondents also placed particular emphasis on whether banks meet customer needs and operate ethically.

Top Banks by Reputation 2026: Non-customers

Northern Trust, Western Alliance Bank and Synovus led RepTrak’s 2026 ranking by non-customers, as direct experience with a firm produced wide gaps between how customers and outsiders viewed some banks.